Purcell Analytics is the professional face of everything on this site. The portfolio is the proof of work; Purcell Analytics is the door you knock on to have some of it built for you. The pitch is deliberately narrow: AI integrations, custom automation, and full-stack web apps for growing businesses — Python, Django, React — the goal being to connect the tools a business already uses and delete the manual work in between.
The site itself is a case study in its own advice. It started as a React single-page app and was migrated to a static Astro (SSG) build — real HTML at every URL, near-instant loads, and a programmatic blog and glossary that scale content without a CMS. The same programmatic-SEO discipline used on the atlas and civic sites runs under the marketing site.
"The best sales collateral is a portfolio of things that actually shipped. The firm is just the invoice."
It's an honest brand: no team-of-fifty pretense, no stock-photo boardroom. It's the entity that scopes, builds, and ships — the same one behind the sites in this workshop.