RepCity

I spent ten years selling medical devices, so RepCity isn't a guess about an audience — I was the audience. Medical-device and pharmaceutical sales is a lucrative, closed world: hard to break into, poorly served by generic job boards, and full of people looking for a straight answer on how to get in and move up. RepCity is built for exactly them — "the precision network for medical sales professionals."

The strategy is content-and-SEO first: a news-hook editorial calendar spanning 2025–2026 that catches the searches reps and would-be reps actually run — the questions I used to ask myself and had to answer the hard way — with the platform layer (roles, network) building on top of the audience the content earns. It's a vertical play, deliberately narrow, because in a field this specialized niche authority beats broad mediocrity. I can go an inch wide and a mile deep because it's the field I actually know.

Honest status: in progress. The positioning and the editorial engine are the current focus; the network features are the direction it's building toward.